The kit they share.

From the ten most finished peers: the same homepage machinery, then the UI atoms that run it. Sections first — hero, impact, doors, stories, news, forms, give, utility — then buttons and search. FNPH recodes from this kit, not from a whole-site collage.

Hero

10 of 10

Every finished peer opens on a large field: a photograph or campaign panel, a short claim, and one next step. The claim is about land, home, or dignity — not about the organization.

Steal. Lead with a real scene and one honest action. Do not open on a program menu.

Refuse. Do not stack three CTAs on the first screen, or replace people and place with a stock skyline.

PathStone

08Live

Mother and child, long sentence claim, donate in the bar above.

True Ground

02Live

Display type and collage instead of a bleed photo; Donate now still sits in the field.

Fahe

06Live

Campaign carousel: event registration, not a mission statement.

Impact showcase

5 of 10

The stronger homepages prove scale with a short strip of owned numbers, or a named impact report, immediately after the hero. The numbers are people, homes, land, or dollars — never vanity clicks.

Steal. One row of proof FNPH can stand behind. Name the unit. Link the source.

Refuse. Do not invent a four-stat hero. Do not use progress rings.

True Ground

02Live

True Ground by the Numbers, plus a 2025 Impact Report band.

Fahe

06Live

Since 1980: $5 billion invested, lives of over 1 million people.

Program doors

7 of 10

After the claim, peers split the work into a few named doors — housing, health, training, lending, advocacy — so a visitor can choose a situation, not a department.

Steal. Three or four doors that match FNPH's actual next steps: counseling, farmworker, rentals, partners.

Refuse. Do not rebuild the sitemap as a grid of icon cards.

PathStone

08Live

Workforce, health and education, community development, housing services.

Fahe

06Live

How Fahe works, then the member network that carries the work.

Stories

8 of 10

Finished peers put named people and places on the homepage: neighbors, success stories, community stories, a blog of new homeowners. The photo is of someone the organization actually serves.

Steal. One named household or crew, with a place, before any partner logo wall.

Refuse. Do not stage stock smiles as testimonials. Do not quote board chairs as if they were residents.

True Ground

02Live

Meet Your Neighbors — resident stories, then Our Communities by county.

PathStone

08Live

Homepage copy is a person-first claim; news sits beside it.

Fahe

06Live

RISING documentary and first-generation homeownership features.

News and events

9 of 10

Almost every homepage keeps a latest-news or upcoming-event strip. The better ones treat it as a dated ledger, not a blog magazine.

Steal. Three dated items FNPH actually published. Link the rest to a news index.

Refuse. Do not let an empty news module sit on the public home.

Fahe

06Live

Latest news and events, plus a newsletter signup.

Forms

8 of 10

The shared form is not a long contact blob. It is a short door: search, find housing, get assistance, register, apply, or sign up for a newsletter. Each door names what happens next.

Steal. One named door per job — Find housing, Start counseling, Partner with us — never a generic Submit.

Refuse. Do not put a multi-field contact form in the first viewport.

Fahe

06Live

Event registration in the hero; newsletter at the close.

Give and join

8 of 10

Donate, give, or join sits in the utility bar on almost every finished peer, and often returns as a band after the stories. The action is named Give or Donate, not Learn more.

Steal. Keep Give in the bar. Repeat it once after proof, not on every module.

Refuse. Do not make Donate the only public door.

Fahe

06Live

Housing Can't Wait campaign as a five-year give-and-build ask.

Utility chrome

10 of 10

A thin top strip holds language, search, social, an announcement, or Donate, then a quieter primary nav. The finished peers keep this strip short.

Steal. One utility row: language, search, Give. Keep the primary nav for the work.

Refuse. Do not double the sitemap in a hamburger and a mega-menu on the same screen.

Fahe

06Live

Search and Contact as the only bar actions.

Buttons

10 of 10

The shared control is one short verb on a filled field: Donate, Learn more, Contact, Get assistance. Shape varies — pill, round, yellow slab, stacked full-width — but the label never says Submit.

Steal. One primary button with a named next step. Outline only for the second action.

Refuse. Do not put three equal buttons in the hero. Do not use ghost buttons on a photograph.

Fahe

06Live

Green Learn more on a teal campaign panel; Contact as a pill in the bar.